Care Beyond Skin
Prepare for Beiersdorf AG
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Beiersdorf AG is the Hamburg-based FMCG giant behind NIVEA, Eucerin, La Prairie, and Tesa. Their recruitment process uses Korn Ferry Assessments (Verify series) for cognitive ability testing, followed by a structured video interview and a half-day assessment centre. Beiersdorf hires across marketing, supply chain, R&D, finance, and IT, with a strong focus on sustainability and consumer-centric innovation.
CV, cover letter, and academic transcripts via Beiersdorf's career portal. Marketing and brand management roles require a portfolio or case study submission.
Korn Ferry Verify: numerical reasoning, verbal reasoning, and logical reasoning. Adaptive format. Duration: 60-75 minutes total.
Pre-recorded video interview with 4-6 competency questions. Questions focus on consumer insight, innovation, and Beiersdorf's Care+ strategy.
Half-day event: group exercise (market entry case), individual presentation, and final interview with hiring manager.
Used by: Korn Ferry
Financial data interpretation: market share tables, revenue growth, margin analysis. FMCG sector data (e.g., NIVEA brand revenue, Tesa industrial sales). 18 questions in 25 minutes.
Practice NowUsed by: Korn Ferry
Reading comprehension of business texts. True/False/Cannot Say format. Topics include sustainability reports, brand strategy, and consumer trends. 24 questions in 19 minutes.
Practice NowUsed by: Korn Ferry
Abstract pattern recognition and matrix completion. Measures fluid intelligence and analytical speed. 16 questions in 15 minutes.
Practice NowUsed by: Korn Ferry
Korn Ferry Four Dimensional Executive Assessment measuring Traits, Competencies, Experiences, and Drivers. No right or wrong answers. Answer authentically to your work style.
Practice NowNumerical Reasoning: NIVEA's global market share in the body lotion segment was 18.3% in 2023, with total market value of €4.2 billion. Beiersdorf's target is to grow NIVEA's share to 21% by 2025. What additional revenue (in €millions) does this represent?
Beiersdorf's Korn Ferry Verify tests are adaptive. The difficulty adjusts based on your answers. Don't rush the first few questions.
NIVEA and Tesa are very different business units. Tailor your application to the specific brand and function you're applying for.
Beiersdorf's Care+ strategy (sustainability, digitalization, portfolio expansion) is central to all interviews. Know it inside out.
The group exercise typically involves a market entry case for a new NIVEA product. Practice structured problem-solving frameworks (MECE, Porter's Five Forces).
Hamburg HQ culture is collaborative and non-hierarchical. Show genuine teamwork and consumer empathy in all exercises.
Beiersdorf's graduate programme (Future Talents) is highly competitive, only 50-60 places per year globally.
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