Beiersdorf Assessment 2025: Korn Ferry Tests and Interview Preparation

Beiersdorf, the Hamburg-based consumer goods company behind NIVEA, Eucerin, and La Prairie, is one of Germany's most respected employers. The company uses Korn Ferry's assessment platform for cognitive screening, combined with a rigorous multi-stage interview process that tests both analytical ability and cultural fit.

Hiring Process

• Online application: CV and cover letter through Beiersdorf's career portal
• Korn Ferry online assessments: Numerical, verbal, and logical reasoning
• HR interview: Competency-based screening interview
• Case study presentation: Business case analysis (for commercial and marketing roles)
• Final interview: With hiring manager and senior leadership

Korn Ferry Cognitive Tests

Beiersdorf uses Korn Ferry's Verify cognitive ability tests. The numerical reasoning test is particularly challenging. It's adaptive, meaning difficulty increases as you answer correctly. The verbal reasoning test uses True/False/Cannot Say format with business-focused passages.

Case Study Exercise

For commercial, marketing, and finance roles, Beiersdorf includes a case study exercise. You'll typically be given a market analysis or brand strategy problem and asked to prepare a 15-20 minute presentation. Focus on: clear problem structuring, data-driven insights, actionable recommendations, and commercial awareness of the FMCG sector.

Beiersdorf's Values

Beiersdorf's culture is built around four values: Care, Simplicity, Courage, and Trust. In interviews, demonstrate how your experience reflects these values. The company particularly values candidates who can combine analytical rigour with a consumer-centric mindset.