A
Consumer Goods & Sportswear

Adidas AG

Impossible is Nothing

Herzogenaurach, Germany
59,000+ Employees
EUR €45,000–€60,000 (graduate, DE)
Hard

Prepare for Adidas AG

Practice the exact tests used by this company with AI-powered feedback.

Start Free. No Credit Card Required

No credit card required

Overview

Adidas AG is the world's second-largest sportswear company. Their graduate recruitment combines online cognitive tests (SHL or Korn Ferry), a video interview, and a creative/analytical assessment centre. Adidas values creativity, sport passion, and commercial acumen.

Application Process

1

Online Application

30-45 min

CV and motivational letter. Show passion for sport and brand. Adidas values: creativity, collaboration, and confidence.

2

Online Tests (SHL or Korn Ferry)

30-45 min

Numerical reasoning and verbal reasoning. Some roles include a situational judgement test (SJT).

3

Video Interview

20-30 min

Pre-recorded video interview with 4-5 competency questions. Show energy, creativity, and commercial awareness.

4

Assessment Centre

Half day

Group exercise (brand challenge), individual presentation, and final interview. Creative thinking is highly valued.

Test Types

SHL Numerical Reasoning

Used by: SHL

25 min

18 questions in 25 minutes. Retail and consumer goods data (market share, revenue growth, margin analysis).

Practice Now

SHL Verbal Reasoning

Used by: SHL

19 min

30 questions in 19 minutes. True/False/Cannot Say format.

Practice Now

Situational Judgement Test (SJT)

Used by: SHL or custom

20-25 min

Scenarios based on Adidas workplace situations. Tests decision-making aligned with Adidas values.

Practice Now

Sample Question

Practice Question

Numerical Reasoning: Adidas's North America revenue grew from $4.8bn in 2022 to $5.6bn in 2023. Nike's North America revenue was $18.2bn in 2023. What is Adidas's market share relative to Nike in North America?

Insider Tips

Adidas's assessment centre brand challenge requires creative thinking. Prepare ideas about sports trends, sustainability, and Gen Z marketing.

Show genuine passion for sport in all stages. Adidas screens heavily for cultural fit with their sport-first culture.

For marketing and product roles, prepare a portfolio of creative work or brand ideas.

Adidas values sustainability. Research their 'End Plastic Waste' strategy and Parley collaboration.

The Herzogenaurach headquarters has a strong campus culture. Mention this in interviews to show you've researched the company.

Frequently Asked Questions

Quick Facts

IndustryConsumer Goods & Sportswear
DifficultyHard
HeadquartersHerzogenaurach, Germany
Employees59,000+
Salary RangeEUR €45,000–€60,000 (graduate, DE)

Graduate Roles

InternGraduate TraineeAnalystManagerSenior ManagerDirectorVP

Ready to Prepare?

Practice the exact tests used by this company with AI-powered feedback.

Start Free. No Credit Card Required

Start Practising Today: Adidas AG

Get a personalised practice plan based on the exact tests used by your target employer.