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Prepare for Adidas AG
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Adidas AG is the world's second-largest sportswear company. Their graduate recruitment combines online cognitive tests (SHL or Korn Ferry), a video interview, and a creative/analytical assessment centre. Adidas values creativity, sport passion, and commercial acumen.
CV and motivational letter. Show passion for sport and brand. Adidas values: creativity, collaboration, and confidence.
Numerical reasoning and verbal reasoning. Some roles include a situational judgement test (SJT).
Pre-recorded video interview with 4-5 competency questions. Show energy, creativity, and commercial awareness.
Group exercise (brand challenge), individual presentation, and final interview. Creative thinking is highly valued.
Used by: SHL
18 questions in 25 minutes. Retail and consumer goods data (market share, revenue growth, margin analysis).
Practice NowUsed by: SHL
30 questions in 19 minutes. True/False/Cannot Say format.
Practice NowUsed by: SHL or custom
Scenarios based on Adidas workplace situations. Tests decision-making aligned with Adidas values.
Practice NowNumerical Reasoning: Adidas's North America revenue grew from $4.8bn in 2022 to $5.6bn in 2023. Nike's North America revenue was $18.2bn in 2023. What is Adidas's market share relative to Nike in North America?
Adidas's assessment centre brand challenge requires creative thinking. Prepare ideas about sports trends, sustainability, and Gen Z marketing.
Show genuine passion for sport in all stages. Adidas screens heavily for cultural fit with their sport-first culture.
For marketing and product roles, prepare a portfolio of creative work or brand ideas.
Adidas values sustainability. Research their 'End Plastic Waste' strategy and Parley collaboration.
The Herzogenaurach headquarters has a strong campus culture. Mention this in interviews to show you've researched the company.
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