GUP
Latin AmericaFounded 2015

Gupy / Mindsight (Brazil)

Brazil's leading modern recruitment platform

2015
Founded
São Paulo, Brazil
Headquarters
CHC + Bloom's Taxonomy
Theory basis
End-to-end recruitment
Platform type
AI-assisted
Video interview
Brazil
Primary market

Gupy is Brazil's leading recruitment platform, integrating Mindsight behavioral mapping and cultural fit tests. The Mindsight methodology is based on Cattell-Horn-Carroll (CHC) theory and Bloom's Taxonomy, measuring both fluid intelligence and work styles. Used by major Brazilian employers including Itaú Unibanco, Ambev, and Natura for modern, data-driven recruitment.

Test Formats & Structure

Mindsight Behavioral Mapping

N/A
20-25 min
N/A Q
Big Five adapted, CHC theory, work style profile

Mindsight Cultural Fit

N/A
15 min
N/A Q
Values alignment, work environment preferences

Mindsight Fluid Intelligence

Hard
20 min
30 Q
Abstract reasoning, pattern recognition (CHC-based)

Gupy Video Interview

Medium
15-30 min
3-5 Q
Async video, AI-assisted scoring

Gupy Cognitive Screening

Medium
15 min
25 Q
Numerical, verbal, logical reasoning

Sample Questions

Example questions in the style of this publisher's assessments.

Behavioral Mapping

Mindsight Behavioral: 'Em uma situação de conflito com um colega, eu prefiro: (A) Resolver diretamente com a pessoa (B) Pedir ajuda ao gestor (C) Esperar que o conflito se resolva sozinho (D) Evitar a situação'

Não há resposta errada. O Mindsight mapeia seu estilo natural. Responda autenticamente para obter um perfil preciso.

Fluid Intelligence

Fluid Intelligence: Qual figura completa a sequência? ○ ◯ ● ◉ ○ ◯ ● ◉ ○ ◯ ?

Identifique o ciclo de 4 elementos. A resposta é ●. Procure padrões cíclicos, de rotação e de preenchimento.

Cultural Fit

Cultural Fit: 'Prefiro trabalhar em um ambiente: (A) Estruturado com processos claros (B) Dinâmico com muita autonomia (C) Colaborativo com foco em equipe (D) Competitivo com foco em resultados'

Responda com honestidade. O Cultural Fit identifica se você se encaixará na cultura da empresa. Não há resposta 'certa'.

Companies Using Gupy / Mindsight

Itaú Unibanco
Ambev
Natura
Embraer
Magazine Luiza
Nubank
iFood

Expert Preparation Tips

1

Gupy is an end-to-end recruitment platform. You'll encounter it from application to final selection. Create a complete Gupy profile.

2

Mindsight Behavioral Mapping cannot be 'gamed'. It measures your natural work style. Answer authentically for the most accurate profile.

3

For the Gupy video interview, practice structured answers using the STAR method (Situação, Tarefa, Ação, Resultado) in Portuguese.

4

Mindsight Fluid Intelligence tests abstract reasoning. Practice pattern recognition with progressive matrices.

5

Cultural Fit assessments measure values alignment. Research the company's culture and values before completing the assessment.

Frequently Asked Questions

What is the difference between Gupy and Mindsight?

Gupy is the recruitment platform (ATS + assessment delivery). Mindsight is the behavioral and cognitive assessment methodology integrated into Gupy. When a company uses Gupy for recruitment, candidates typically complete Mindsight assessments as part of the process.

Is Gupy only used in Brazil?

Gupy is primarily a Brazilian platform, but some Brazilian multinationals use it for international hiring as well. It's the dominant recruitment platform in Brazil, with 5,000+ company clients.

How does Mindsight's CHC-based assessment work?

The Cattell-Horn-Carroll (CHC) theory of intelligence distinguishes between fluid intelligence (Gf, abstract reasoning) and crystallized intelligence (Gc, knowledge). Mindsight measures Gf through abstract pattern recognition tests, which are less influenced by education and cultural background than traditional IQ tests.

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