AS
GlobalFounded 2013

Arctic Shores Ltd

Gamified assessments, used by Unilever, HSBC, BT Group

2013
Founded
200+ per candidate
Data points
20-25 min
Duration

Arctic Shores creates gamified psychometric assessments that measure cognitive ability, personality, and behavioural traits through game-like tasks. Their assessments are designed to be bias-free and are used by major employers as an alternative to traditional aptitude tests, measuring over 200 data points per candidate.

Test Formats & Structure

Task-based Assessment (Gamified)

Hard
20-25 min
N/A Q
Series of 5-7 mini-games measuring cognitive and behavioural traits

Balloon Analogue Risk Task (BART)

N/A
5 min
N/A Q
Risk tolerance: pump a balloon for points without it bursting

Stop-Signal Task

Hard
5 min
N/A Q
Impulse control: respond to stimuli but stop when signal appears

Spatial Span Task

Hard
5 min
N/A Q
Working memory: remember sequences of highlighted squares

Sample Questions

Example questions in the style of this publisher's assessments.

Risk Assessment (BART)

Balloon Task: You have pumped 12 times and earned 12 points. Average burst = 20 pumps. Do you pump again?

The BART measures risk tolerance. The optimal strategy is to stop at ~50-60% of the average burst point. At 12 pumps (60% of 20), you're at the optimal stopping point. The game measures your pattern across many trials.

Companies Using Arctic Shores

Unilever
HSBC
BT Group
Clifford Chance
Hays
Mott MacDonald
Atkins

Expert Preparation Tips

1

You cannot directly practise Arctic Shores games, but understanding what they measure helps you approach them naturally.

2

The games measure cognitive ability (working memory, attention, processing speed) and personality (risk tolerance, impulsivity, persistence).

3

Play naturally. The algorithms detect when candidates try to game the system.

4

Ensure a stable internet connection and play on a laptop/desktop, not a phone.

Frequently Asked Questions

Can I practise Arctic Shores games?

You cannot directly practise Arctic Shores games as they are proprietary. However, you can improve the underlying abilities: working memory (dual N-back tasks), processing speed (reaction time exercises), and risk calibration (probability games).

Are Arctic Shores assessments biased?

Arctic Shores claims their gamified assessments reduce adverse impact compared to traditional cognitive tests. Their research shows smaller score differences between demographic groups.

Ready to Prepare for Arctic Shores?

Practice with our Arctic Shores-format tests and get AI-powered feedback on your performance.